Effective content
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Having a website, and using it ...


How do I write effective content which will get my message accross ?

Talk to your visitor/prospect/client as if they were right in front of you. Ensure that your copy and content is engaging. Have real life examples in it and talk to your customer one on one as much as possible.

Apply this to your website:

  • Determine what the difference between web copy and content is ?
  • Learn to write in active voice.
  • Ask yourself why as often as you can ?
    Why should your prospect be interested in you over your competition (?)
    What are you offering that they aren't ? ... and make sure you tell people about it.
  • Don't tell people useless information they may not want to know if your company made a fortune last year, but they will want to know how you can solve their problems.
  • Really think about how exciting your text is, does it spark the imagination?

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Tiffany & Company life in 1837 as Cheap Tiffany store & Young, named after founders Charles Tiffany and John Young. In the beginning, the store was located at 259 Broadway in New York City and dealt in stationery and fine goods. Tiffany & Young had an innovative (for the times) policy of giving each item a price tag and not bargaining over prices. That same year, Tiffany introduced the box in the distinctive shade of blue that would come to be known as "Tiffany jewelry store blue." Charles Tiffany took over the company in 1853 and renamed it Tiffany & Co. During this time period, Tiffany sale was known for its fine silver and even earned awards for the quality of its silverware. However, the jewelry portion of the business was gathering steam.
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