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Having a website, and using it..


We have loads of information on our website but no-one seems to read it?

Cut down on overproduction and focus on what's important to your visitors. It's not about producing reams of marketing material about who you are and what you're doing. Yes, this is necessary in the contact section of your website but the important thing overall is to focus your material on your visitors. Do not try to massage anyone's ego, there is a job of work to be done.

Apply this to a website:

  • Find out what your visitors main problem is and state this on your first page. Then when you told them what the problem is gradually warm them to your solution. For instance Can you put content online without paying a fortune to your advertising agency ? ... Yes you can - with eWrite™ Essentials.
  • Cut down on the information which is not useful to make your prospect become a visitor.

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Tiffany & Company life in 1837 as Cheap Tiffany store & Young, named after founders Charles Tiffany and John Young. In the beginning, the store was located at 259 Broadway in New York City and dealt in stationery and fine goods. Tiffany & Young had an innovative (for the times) policy of giving each item a price tag and not bargaining over prices. That same year, Tiffany introduced the box in the distinctive shade of blue that would come to be known as "Tiffany jewelry store blue." Charles Tiffany took over the company in 1853 and renamed it Tiffany & Co. During this time period, Tiffany sale was known for its fine silver and even earned awards for the quality of its silverware. However, the jewelry portion of the business was gathering steam.
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