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Having a website, and using it ...


How can I provide information quickly and easily to visitors ?

Focus on your website navigation. Make it easy to find every page on your website. This ties in very closely with not over producing or wasting your visitors time. If your prospect can't find what he/she wants in 10 seconds they are gone.

Apply this to your website:

  • Before any design is carried out or any programming is done the click through skeleton of your website should be designed on paper. This should clarify what is going where and how your website will work.
  • A system should be built so that within 3 clicks of a mouse you can visit any page in your entire site. This is also very important when considering the websites persuasion factor.

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Tiffany & Company life in 1837 as Cheap Tiffany store & Young, named after founders Charles Tiffany and John Young. In the beginning, the store was located at 259 Broadway in New York City and dealt in stationery and fine goods. Tiffany & Young had an innovative (for the times) policy of giving each item a price tag and not bargaining over prices. That same year, Tiffany introduced the box in the distinctive shade of blue that would come to be known as "Tiffany jewelry store blue." Charles Tiffany took over the company in 1853 and renamed it Tiffany & Co. During this time period, Tiffany sale was known for its fine silver and even earned awards for the quality of its silverware. However, the jewelry portion of the business was gathering steam.
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