Creating an eNewsletter is one thing. making sure it gets delivered is another. Here are some tips to Avoid email spam filters
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Twenty One Ways
To Avoid Email Spam Filters

... you can't manage what you don't measure ...
  1. Use a consistent "From" field.
  2. Have permisson to contact the recipient. Never spam.
  3. Avoid spam trigger words.
  4. Follow best practice email marketing techniques.
  5. Monitor the blacklists.
  6. Don't use carbon copy to lots of recipients.
  7. Personalise the "To" field.
  8. Don't keep mailing to someone if they have unsubscribed.
  9. Don't use a mailing service that tolerates spam.
  10. Remove bounces from your list.
  11. Don't use the recipient's email address in the subject line.
  12. Avoid using words that appear in Outlook's Junk Filter list.
  13. Don't use multiple exclamation marks or dollar signs.
  14. Ask recipients to add your email address to their "trusted sender"
    or "whitelist" list or Address Book.
  15. Don't use excessive capitalisation.
  16. Avoid javascript, embedded forms, and hidden text in HTML emails.
  17. Prefix all links with http://
  18. Don't use an IP address in links instead of a domain name.
  19. Don't mention spam laws compliance.
  20. Block generic email addresses from your list (postmaster@, abuse@, nospam@, sales@, info@, webmaster@, etc.)
  21. Use confirmed opt-in (ie. send a confirmation email whenever someone is added to your list).

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Tiffany & Company life in 1837 as Cheap Tiffany store & Young, named after founders Charles Tiffany and John Young. In the beginning, the store was located at 259 Broadway in New York City and dealt in stationery and fine goods. Tiffany & Young had an innovative (for the times) policy of giving each item a price tag and not bargaining over prices. That same year, Tiffany introduced the box in the distinctive shade of blue that would come to be known as "Tiffany jewelry store blue." Charles Tiffany took over the company in 1853 and renamed it Tiffany & Co. During this time period, Tiffany sale was known for its fine silver and even earned awards for the quality of its silverware. However, the jewelry portion of the business was gathering steam.
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