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Having a website, and using it ...

What are your website goals and objectives?

The most important part of defining any marketing strategy is knowing where you are going and why. This applies in web strategy, just as it does in direct mailing strategies, advertising campaigns and all forms of marketing disciplines. On the web, planning the goal of a website so that it is measurable in terms of solid, factual, useful statistics, is the first step in successfully planning a web marketing campaign.

We focus on why your business wants to go online before we do anything else. If you don't have clear objectives sure we could put you a glitzy new website online but what would be the point?

Some sample measurable objectives

  • 4000 visits per day.
  • 50 downloads per week of my brochure.
  • 10 sales enquires per week.
Have you thought long enough and hard enough about the goals and objectives of your website?

If you don't know where you're going
it doesn't matter which direction you take.

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Tiffany & Company life in 1837 as Cheap Tiffany store & Young, named after founders Charles Tiffany and John Young. In the beginning, the store was located at 259 Broadway in New York City and dealt in stationery and fine goods. Tiffany & Young had an innovative (for the times) policy of giving each item a price tag and not bargaining over prices. That same year, Tiffany introduced the box in the distinctive shade of blue that would come to be known as "Tiffany jewelry store blue." Charles Tiffany took over the company in 1853 and renamed it Tiffany & Co. During this time period, Tiffany sale was known for its fine silver and even earned awards for the quality of its silverware. However, the jewelry portion of the business was gathering steam.
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