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Having a website, and using it ...


How do I know if our wesite is a success or a failure ?

As website manager/owner your philosophy should be to built in accountability.

  • You should know how many visitors are browsing your pages,
  • which pages are being looked at, where people leave your site,
  • how many people subscribe to your services or buy your products per month, per week or per day if necessary.

Your goals and objectives should all be measurable and compared against the figures produced and then you can effectively calculate your return on investment.

Apply this to your website:

  • Make one person at least accountable for the websites success or failure. This should be someone who is experienced in web marketing or has the time to learn about it. They should use tracking tools to return the figures, have a CRM system built if required to be able to tell at a glance who has subscribed to what.
    Using this information they should be able to calculate your websites conversion rate. Depending on what your goals and objectives are should define whether your website is a success or if it's a failure. If it's a success keep doing it. If it's a failure then they should be able to deduce why and order the necessary changes.
    Any CRM system should have a built in mechanism which tracks customer complaints so that these can be acted upon quickly and again accountability should fall on your assigned persons shoulders.

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Tiffany & Company life in 1837 as Cheap Tiffany store & Young, named after founders Charles Tiffany and John Young. In the beginning, the store was located at 259 Broadway in New York City and dealt in stationery and fine goods. Tiffany & Young had an innovative (for the times) policy of giving each item a price tag and not bargaining over prices. That same year, Tiffany introduced the box in the distinctive shade of blue that would come to be known as "Tiffany jewelry store blue." Charles Tiffany took over the company in 1853 and renamed it Tiffany & Co. During this time period, Tiffany sale was known for its fine silver and even earned awards for the quality of its silverware. However, the jewelry portion of the business was gathering steam.
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